Blog · 10 articles
Rulings, platform shifts, trend pieces and the team's conference recaps.
Sorted by publication date.
Reacheffect has a new website and a new dashboard for advertisers, affiliates and publishers. Here's what changed, why, and how we serve iGaming, betting, crypto and VPN.
Reacheffect's September conference recap: AWSummit Bucharest, TES Prague and SBC Summit Lisbon. Here's what our team learned.
ChatGPT ads hit $1B in run rate. Here's how AI advertising is reshaping the funnel — and why search advertising still isn't going anywhere.
Google avoided an ad tech breakup. Here's why the real story isn't the ruling, it's whether independent ad platforms actually gain leverage.
Programmatic advertising traces to 1994. Real-time bidding didn't arrive until 2009. Here's the timeline and the disputed start date.
First-time bettors surged up to 300% during World Cup 2026. Here's the region-by-region data and the affiliate playbook for after the WC.
A recap of Reacheffect's 2026 summer conference circuit: one clearer picture of where affiliate traffic is headed.
The best insights on iGaming affiliate marketing trends from AI and mobile-first campaigns to crypto, compliance, and emerging markets.
AdSense revenue is dropping up to 80% overnight. What it means for publishers and why advertisers should rethink World Cup ad strategies.
We explore the journey from early anonymity solutions to modern antidetect browsers, with key developments and their impact on online privacy.
